Spider-Man: Brand New Day could earn $1 billion domestically
How much longer can the film hold moviegoer interest?
The weekend box office report from Variety sees Spider-Man continuing to hang around, again claiming the number one spot for the weekend. From Jack Dunn’s report:
At No. 1, again, was Sony and Marvel’s “Spider-Man: Brand New Day.” It earned $22.2 million through Sunday, dropping just 44% from last week’s earnings. That figure pushes the superhero epic’s domestic total to a staggering $891 million.
“Brand-New Day” is on the cusp of two major box office milestones. After surpassing $936 million, it will become the highest-grossing movie of all time at the domestic box office. That record currently belongs to 2015’s “Star Wars: The Force Awakens.” When it clears that benchmark, “Spider-Man” will be on its way to becoming the first movie ever to hit $1 billion in North America alone.
The film stars Tom Holland and Zendaya at the height of their popularity. It lands at a time when moviegoers are desperate for a return to the must-watch events of the MCU. For more evidence of this pent-up MCU desire, I’ll remind you that 77 million people have watched the Avengers Endgame: Encore trailer. Also, there’s just something about a film where the two stars don’t end up together in the end that keeps viewers coming back for more. Brand New Day has this in common with Titanic, another film that held for so much repeated viewing.
Spider-Man: Brand New Day couldn’t hit all those marks any better. The question now is how much longer can the film hold on. Surely we’re not still talking about this when Avengers Endgame: Encore releases at the end of September. Literally, time will tell.